I’m André Pires, a Design Director and creative leader with 15+ years of experience shaping brands, digital experiences and creative systems across technology, consulting and global creative agencies.

My work sits at the intersection of strategy, creativity and design. I help organisations turn complex business challenges into clear ideas, distinctive visual identities and scalable experiences that work consistently across markets, channels and teams.

I’ve led global brand and creative initiatives for organisations including BCG and Revolut, and worked with brands such as Nike, IBM, FOX, Oreo, Visa, National Geographic and Mercedes. Across these experiences, I’ve built design systems, led multidisciplinary teams, developed global brand standards and directed work spanning digital, campaigns, editorial, motion, interactive and physical experiences.

I believe great design is more than visual craft. It’s about creating clarity, building connections and giving people the tools and confidence to do great work. My approach combines strategic thinking with hands-on creative direction, balancing ambitious ideas with the systems, processes and collaboration needed to bring them to life at scale.

Based in London, I’m always interested in the space where brand, technology, culture and people come together—and in creating work that is both creatively meaningful and commercially effective.